EarthKind Blog

Let’s face it -- as much as we love nature -- no one wants a mouse in their house. The same thing goes for armies of ants, moths that make their way into your wardrobe and spiders who seem to magically appear just about everywhere. Follow our EarthKind blog for the latest information on natural alternatives that will help you keep your home pest and poison free.

Tell us what you want us to write about here. If your idea is chosen, we will send you an assortment of the top selling EarthKind products!

 

Blogging Should Never Be Boring

Posted by Rita Stadler

Jan 30, 2014 1:40:00 PM

Social media marketing.  Content creation.  Blog, tweet, post, like, follow, subscribe.

What does any of this have to do with natural rodent repellent?

Here at earthkind®, we'd like to think we're best known for our safe, effective, environmentally friendly products that repel pests and freshen the air.  But how are we known for these things?  They are great products, but (with the exception of a certain Kevin Costner movie) the "if you build it, they will come," plan doesn't turn much of a profit. 

Why and How to Blog

One of the ways we have found to create awareness of our products and build relationships with our customers is through our blog.  From a logistics standpoint, having a blog helps our page rank higher in search results because we have more pages that are rich in keywords, widening the net we are casting so we can catch more people through organic searches.  From a sales/customer care standpoint, having a blog makes it easy to answer commonly asked questions for many people at once instead of repeatedly giving the same detailed explanations one customer at a time.

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Topics: Home, Entrepreneurship

Have a Problem? Create Your Own Solution & Start a Business

Posted by Guest Blogger

Jan 7, 2014 9:12:00 AM

An inventor and entrepreneur, Kari Warberg Block talks with Staples about all things business.  She narrows down the top 3 pieces of advice for starting a small business and her top 3 takeaways for continuing success.  She even tells what item her Inc. Top 5000 company uses every single day and can't live without! 

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Topics: Entrepreneurship, Kari's Point of View

Earth-Kind is Honored to be a Part of Small Business Week 2013

Posted by Rita Stadler

Jun 20, 2013 1:41:00 PM

SBA_Banner
 
Each year, the Small Business Administration names Small Business Persons of the Year at district, state, and national levels.  Earth-Kind's CEO, or Farmer-In-Charge as we like to call her, Kari Block, was North Dakota's winner this year!
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Topics: Entrepreneurship

Celebrating Small Business Week

Posted by earthkind

Jun 18, 2013 1:38:00 PM

Starting with our rural North Dakota roots, and spreading to all of our choices in suppliers, manufacturing, distributing....all the way down to the stores that sell our products, is a heartfelt connection to American small businesses.  We may be a growing company with a nationally recognized product, but we are still a small business ourselves.  We are proud to be included in  a group that is credited with high rates of job creation and much more.  President Obama kicks off Small Business Week 2013 with this video highlighting the importance of all small businesses.

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Topics: Home, Entrepreneurship

Kari Warberg Block Speaks at Ernst & Young Gala

Posted by Kari Warberg Block

Jun 14, 2013 1:35:00 PM

Today I write to you with great enthusiasm for the entrepreneurs of the world. They have confidence in the economic direction of their headquarter countries, they’re passionate about their product or service, they’re innovators, and they’re job creators.

Naturally, I was elated to be asked to speak about a subject I am so passionate about at the Ernst & Young Midwest Entrepreneur of the Year Gala, in Minneapolis, Minnesota on June 13th, 2013.

This was my first time with a teleprompter and high heels. It went well thankfully.

Kari_Speaking_at_EY_MN_Gala
 
Here’s a copy of the speech I delivered:  

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Topics: Entrepreneurship, Kari's Point of View

A CEO's Lesson in Sharing

Posted by Kari Warberg Block

Apr 2, 2013 10:54:00 AM

I was recently invited to Baltimore, MD for a Women's Business Enterprise Network [WBENC] Summit and Salute, of which Ernst & Young was a sponsor. I had the great pleasure of personally meeting representatives from our nation’s top corporations who purchase from Women-Owned corporations as part of their corporate sustainability/diversity programs.

As with any place I travel to for the first time, taking in all the local favorites is a must!

I attended a crab feed at Phillips Seafood with a large group from Ernst & Young (delish!) and was introduced to Berger Cookies by Gil Genn, our Government relations partner. In fact, Gil purchased enough Berger cookies for everyone at Earth-Kind to enjoy! (it made me realize I needed to ‘UP’ my leadership game and send more gifts like this from our wonderful state of ND!)  He gave us so many cookies, I had to remove all the shoes from my suitcase (and put them in my briefcase) to ship the cookies back in perfect form!

Everyone loved the fudgy taste, and the fact that Gil shared a local favorite with us.

Berger_Cookies

History:

The Berger Cookie recipe was brought to America from Germany by George and Henry Berger in 1835. Henry owned a bakery in East Baltimore which was later run by his son Henry. While the younger Henry took over his father's bakery, his two brothers, George and Otto, opened their own bakeries. Around 1900 Otto died, then George and Henry combined the bakeries to create 'Bergers'. As technology grew so did the bakery. Eventually Henry died, leaving George as the sole proprietor of the bakery.

When George retired he sold the bakery and the recipe to Charles E. Russell. Charles' son, Charles Jr., took control upon his father's retirement. Charles Jr. and his sons, Charles III and Dennis, ran the business through the Depression. They employed two brothers, Charles and Benjamin DeBaufre. When Charles Jr. retired, he left the bakery to Charles III and Dennis. Meanwhile the DeBaufre brothers left the business to start DeBaufre Bakeries Inc.

The Berger cookie is well-known for its thick chocolate frosting layered on top of a shortbread cookie. The recipe has won several awards around the Baltimore area including the 2011 "Best of Baltimore Award" and the "Best Cookie" award in 2011. The product has also been featured in The Baltimore Sun, The View, and on Rachel Ray and The Best Thing I Ever Ate on the Food Network.

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Topics: Home, Entrepreneurship

Gifts That Give and Other Ways We Delight Our Customers

Posted by Kari Warberg Block

Mar 1, 2013 4:30:00 PM


Previously, I've shared the top 3 things we do to nurture our employees at Earth-Kind and create a work-kind culture.  As I've said before, a bottom-up approach to leading consistently creates sustainable business success for us at Earth-Kind, and other socially focused companies. The surprisingly simple formula I follow looks like this: 

Happy Workers = Happy Customers= Business Success


Today I'd like to share a few of the things we do to ensure we have happy customers.  Providing exceptional service and exceptional value with an exceptional product sounds like an obvious answer, but making that idea a reality requires creativity, passion, and commitment.
 
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Topics: Home, Entrepreneurship

Earth-Kind CEO Shares 3 Tips For A Work-Kind Culture

Posted by Kari Warberg Block

Aug 31, 2012 2:20:00 PM

 

I have to admit that one of the most rewarding aspects of running a business is the effect that you, as a leader, have on the workforce and their families.

Here’s what I’ve learned: Happy workers = happy customers= business success.

It’s a bottom-up approach to leading that consistently creates sustainable business success for us at Earth-Kind, and other socially focused companies like 7th Generation, Devine Chocolate, and MoJo Roast.  This approach has never failed in all three companies I’ve founded.

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Topics: Being Green, Home, Entrepreneurship, Kari's Point of View