Founder and CEO Kari Warberg Block reflects on the passion and people who helped make EarthKind® a success
Bismarck, ND (PRWEB) April 20, 2017
EarthKind®, manufacturer of all-natural pest repellant products, is celebrating its 10th anniversary in honor of Earth Day by showing appreciation to all the people and organizations that helped EarthKind® Founder and CEO Kari Warberg Block, turn her passion into a multi-million dollar company.
“When I reflect on all that has happened since EarthKind® was incorporated in 2000, I didn’t realize at that time that it would take seven years to get an EPA registration on my first invention. That was when my company and this amazing journey really began,” said Kari.
The daughter of an entomologist and wife of a farmer, Kari had a “eureka” moment when she discovered a terrible rodent issue on her farm. There was little on the market that was both safe and effective, and with kids and pets at home, poisons were not an option for Kari. Her research showed that more than 9 out of 10 people purchased poisons to control pests, and she realized that she had an opportunity to fill this gap and disrupt the market. And so, with nothing more than a 99-cent package of garden seeds, Kari began her mission to create a better way to control pests in and around the home by creating a proactive and sustainable approach that would deliver professional quality results at a fraction of the cost. She knew if she did that, people would be willing to change their old habits.