Kari Block of Bismarck, owner, founder, and CEO of EARTHKIND, Inc., wanted things to be different. She knew, like us all that our fascination with “new and improved” has sometimes been for the worse. Preservatives, additives, and artificial coloring are on nearly every package we get our hands on. Most products are produced by companies owned by larger companies, that are owned by even larger companies. Fresh Cab became the ‘different’ Block sought, the product that put EarthKind® on the map.