Pest Control That Protects What Matters Most
- 60+ million products sold.
- U.S. farm-grown ingredients.
- ONLY EPA Registered Botanical Rodent Repellent.
- Protecting Families Since 2007!
Meet Our Founder: Kari Warberg Block
"Mice need a home too—but not in my property."
That one line changed everything.
When Kari Warberg Block discovered rodents chewing through tractor wiring and nesting in her seed storage, she didn't reach for poisons — she reached for possibility.
Raised by an entomologist father and surrounded by wildlife biologists, Kari understood the value of every living creature—but also the risks pests pose when they cross into our homes and stored spaces.
So, she invented a smarter solution: a botanical formula that rerouted pests using natural scents and science—not synthetic toxins. No kill. No cruelty. No compromise.
Years of experience but a relentless vision, she founded EarthKind®—proving you don't need poison to protect what matters.
Today, EarthKind's Naturally Smarter® Technology sets a new standard in pest prevention. Powered by plants. Proven by science. Safe for families.
Each pouch supports regenerative farms, dignified jobs for the differently-abled, and the kind of clean-living future generations deserve.
Because peace of mind shouldn't come with a warning label.
— Kari
Sustainability & Commitment to a Greener Planet
From a Single Family Farm to an Unmatched Industry Leading 60+ Million Pouches Sold!
EarthKind® is born from one bold idea: work with nature, not against it. Kari begins formulating a botanical alternative to poisons for use on her North Dakota farm.
Fresh Cab® becomes the first and still only Federal EPA-registered botanical rodent repellent in the U.S.—introducing a new category of safe and effective, plant-based solutions.
EarthKind named North Dakota and National Runner-Up for Small Business of the Year by the U.S. Small Business Administration.
Eclipsed 60 million products sold—protecting homes, families, pets, property and auto's and ecosystems across America.
EarthKind has consistently set new standards for sustainable pest prevention—delivering effective protection without unnecessary harm through Naturally Smarter® innovation.