EarthKind® Wins Global Sustainability Initiative of the Year Award for its Year of the Monarch Campaign

MOORESVILLE, N.C. (PRWEB) SEPTEMBER 08, 2021

EarthKind®, manufacturers of the nation’s leading plant-based pest prevention products, is thrilled to receive the Business Intelligence Group’s Sustainability Initiative of the Year award for its Year of the Monarch Campaign.

The Business Intelligence Group’s Sustainability Awards program honor those people, teams, and organizations across the world who have made sustainability an integral part of their business practice or overall mission.

Launched in January 2021, EarthKind’s Year of the Monarch initiative is a national collective effort to preserve and protect threatened monarch butterfly and pollinator habitats, while recognizing and supporting teachers across the country who focus on implementing eco-education into their curriculums.

At the heart of the initiative is the Harmony Hero Award program. Each month, through a rigorous nomination and selection process, EarthKind® recognizes one K-12 teacher who is committed to implementing impactful eco-curriculums focused on getting kids outdoors and connected to nature at an impressionable age. Each teacher receives Integrated Pest Management (IPM) training for their school to reduce pesticide use, plus sustainable product essentials for their outdoor eco-education curriculums. At the end of the year, one teacher will win an all-expense-paid National Habitat Adventure (NHA) trip to Mexico’s Kingdom of Monarchs for themselves and three guests. This trip will be led by NHA sustainable travel guide and entomologist, Dr. Court Whelan, in March 2022.

“This year, through our Year of the Monarch initiative, we’ve been diligently working to protect declining pollinator habitats, honor teachers across the country, advance eco-curriculums for children, advocate for policy change, launch groundbreaking products to replace reliance on poisons, and maintain the integrity of our transparent, sustainable supply chain,” comments Kari Warberg Block, CEO, and Founder of EarthKind®, “I couldn’t be prouder of all we’ve been able to accomplish under this activation, and I couldn’t be prouder of the EarthKind team, who collectively imagined #YearOfTheMonarch into existence from our factory floor in Mooresville, NC,” she adds, “This award truly reflects the power of giving all employees a voice in how they wanted to show-up during these challenging times. The Monarch, which depends on Fir trees for protection from hungry mice, made it a natural ‘icon’ choice. We also felt that eco-teachers were doing really important work by getting kids off their devices and outside in nature doing something meaningful. Kids need to know their impact matters, and teachers need more support.”

Over the past year, EarthKind® has also received esteemed certifications unheard of within the pest control industry. The brand has become carbon neutral, 100% climate-neutral certified, Leaping Bunny 100% Cruelty-Free certified, and has achieved the U.S Department of Agriculture (USDA) Certified BioPreferred Product label, highlighting the high percentage of biobased content used throughout its line of sustainable pest repellents.

“We are proud to reward and recognize EarthKind® for their sustainability efforts,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their vision and strategy will continue to deliver results toward a cleaner, more sustainable world. Congratulations!”

“Our approach to pest control is fundamentally unique. EarthKind® understands ecosystems, recognizing every animal, plant, and insect in nature has a specific role to play. We look to the outside to protect what’s inside, aiming to create a balanced, harmonious ecosystem in all places we live, work, learn and play,” comments Warberg Block, “As a leader committed to eliminating harmful chemicals from schools, homes, and the environment with naturally smarter® solutions, we’re so honored to be recognized by the Business Intelligence Group for these efforts under our Year of the Monarch initiative. We can’t wait to keep moving forward!”

For media inquiries and more information, please contact Sara White at [email protected] or 914.621.1323.

About EarthKind®:
Founded by leading pest prevention expert Kari Warberg Block, EarthKind® is a pioneer in natural prevention for families and households everywhere. EarthKind® is a pest prevention brand that manufactures naturally smarter® pest solutions that are guaranteed to keep pests out, without killing or poisoning them. All EarthKind® products are designed by inventive artists, scientists, and engineers who care about the earth, made in the USA with 80% of the materials sourced from American farms and the company is providing handicapped individuals with meaningful employment. EarthKind® received the Business Intelligence Group’s 2021 Sustainability Initiative of the Year award for its Year of the Monarch campaign, and Kari was awarded the 2019 GMDC Retail Champions of Change award for her role as an inspirational industry retail leader. She was also named to the EY Entrepreneurial Winning Woman Class of 2012, 2013 ND SBA Small Business Person of the Year, and National Second Runner Up. Her latest product line, Stay Away® was the winner of the 2015 NEXTY People’s Choice Award for Best New Product of the Year. EarthKind® has been featured in Real Simple, Martha Stewart Living, HGTV, Women’s Health, and more. Learn more at https://www.earthkind.com and on social media:
FB: @EarthKindLiving https://www.facebook.com/earthkindliving
IG: @EarthKind.Living https://www.instagram.com/earthkind.living/
Twitter: @EarthKindLiving https://twitter.com/EarthKindLiving
Pinterest: @EarthKindLiving https://www.pinterest.com/EarthKindLiving/
YouTube: https://www.youtube.com/c/EarthKindLiving

About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.