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How can a product made for getting rid of mice appeal to consumers? It has to be effective, efficient and economical. That’s not all that matters though.
Pest control products have a high walk away rate at retail, and consumers—especially women and millennials—overwhelmingly prefer using a natural pest deterrent instead of kill methods. The absence of the word “dead” combined with the packaging’s clean design void of primary colors made Earthkind less intimidating and more inviting to the world’s most powerful consumers—women.
Brand Packaging Magazine interviewed Kari Warberg Block, EarthKind Founder & CEO, to find out how she was able to reach out to consumers with a groundbreaking approach and appearance when it comes to home pest control.
Read the full story here: How A Woman’s Intuition Changed An Industry
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