The leading plant-based, no-kill pest control company will partner with The Sasha Group, a division of VaynerX, as it continues to invest in consumer marketing strategy for growth.
Mooresville, NC – EarthKind LLC, America’s leading pest prevention brand, announced today that it has named The Sasha Group, a division of VaynerX, as its agency of record. The appointment aligns with EarthKind’s ongoing commitment to expanding its brand awareness and accelerating growth on top of a digital-first and customer-centric foundation. Since 2007, this approach has educated and empowered consumers to reduce the use of toxins in their homes, workplaces, and recreational vehicles while keeping their ecosystems in balance.
“We are excited to formalize our partnership with The Sasha Group as our agency of record,” said Kari Warberg Block, CEO, and founder of EarthKind. “Their expertise in modern brand strategy and early adoption of emerging digital marketing tools attracted us. Sasha’s willingness to roll up their sleeves and work with the growing EarthKind team sold us! Our aligned cultures will be invaluable as we take the next big leap in our growth story, bringing our customers more innovative, eco-friendly pest prevention solutions.”
The Sasha Group, a Vayner Media company, has a proven track record of delivering successful digital marketing campaigns for purpose-driven companies. Their client roster includes Hain Celestial, Ole Smoky Moonshine, PDC Brands and Ollie’s Bargain Outlet. Added Mark Evans, Executive Director of The Sasha Group, “EarthKind has a great story to tell and offers a unique opportunity for our team to jump in. We are excited to creatively communicate and educate EarthKind’s engaged consumers while opening the eyes of a broader audience to this purpose-driven company. We are energized to strengthen our partnership with EarthKind and contribute positively to the environment.”
Transition activities and strategic planning are well underway, with work launching in real-time in spring and summer 2023
EarthKind® is the leading pest prevention brand with a mission to reduce toxic pesticide use in homes and businesses by offering a Naturally Smarter® way to keep pests away without having to kill or poison them. EarthKind’s® 100% guaranteed, top-rated, solutions are made using ingredients primarily grown on US farms, produced in North Carolina, and are formulated to protect your stored valuables without harm to nature’s delicate ecosystems, or your family’s health. EarthKind® is woman-owned and Carbon Neutral.
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About The Sasha Group: The Sasha Group is a digital marketing agency, consulting company, and educational training firm (creating content and media strategies for social media advertising) for small-medium businesses and challenger brands. The agency is part of Gary Vaynerchuk’s group of companies, VaynerX.
SOURCE: The Sasha Group