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MOORESVILLE, N.C. FEBRUARY 8, 2024
EarthKind®, a naturally smarter® maker of plant-based pest prevention products, is changing the face of pest control. True to our proactive and sustainable approach toward protecting stored valuables from pest mess and damage, we are excited to announce and expansion of the Fresh Cab® product line into insect control.
For the first time since bringing the innovative product, Fresh Cab Botanical Rodent Repellent to market in 2007, EarthKind is expanding the Fresh Cab lineup. “At EarthKind, we are determined to discover innovative, affordable, naturally smarter solutions to pest prevention without harming the health of our homes, environment, or the pests either,” comments Kari Warberg Block, CEO/Founder of EarthKind.
Research trials prove the efficacy of EarthKind’s fast-acting, long-lasting formulas in preventing common pests like spiders, ants, and cockroaches from infesting treated areas with its botanical-based pouches. Trial results revealed the product to be highly effective against the German cockroach, the most common species found in US homes, while also effectively repelling against the American, Oriental, and Brown-Banded Cockroach. “After rigorous third-party scientific trials, we are excited to launch Fresh Cab Ant & Cockroach Deterrent, along with Fresh Cab Spider Deterrent, as a family and pet friendly solution to prevent some of the scariest pests. This is a huge win for farmers and homeowners across the country.”
Recent genome sequencing revealed that cockroaches have around 150 olfactory (scent) receptors, nearly twice as many as other critters in its order. “Cockroaches rely heavily on their sense of smell. So, while the smell of food and water lures them in, certain scents can disrupt and mask their olfactory receptors from guiding them to it, prompting them to go elsewhere,” informs Warberg Block.
EarthKind’s deterrents use fast-acting, plant-powered ingredients sourced from American regenerative family farms, upholding EarthKind’s commitment to maintaining a transparent ingredient supply chain. Simply place the pre-measured deterrent pouch in hard-to-reach, pest-prone areas of the home, such as under appliances, food storage areas, closets, and basements, to create a pest-free zone for 30 days, guaranteed. All EarthKind products are family and pet friendly.
These new products are an expansion of the Fresh Cab line, joining the trusted original Fresh Cab Rodent Repellent. EarthKind products are available at retailers nationwide, such as Tractor Supply, ACE Hardware, or your local farm & home store, and can be purchased online at https://www.earthkind.com
About EarthKind ®:
Founded by leading pest prevention expert Kari Warberg Block, EarthKind® is a pioneer in natural prevention for families and households everywhere. EarthKind® is a Naturally Smarter® pest prevention brand that manufactures pest solutions guaranteed to keep pests away, without killing or poisoning them. All EarthKind® products are made in the USA with 80% of the materials sourced from American farms while providing handicapped individuals with meaningful employment. Kari was awarded the 2019 GMDC Retail Champions of Change award for her role as an inspirational industry retail leader and was named to the EY Entrepreneurial Winning Woman Class of 2012, 2013 ND SBA Small Business Person of the Year, and National Second Runner Up. Her latest product line, Stay Away® was the winner of the 2015 NEXTY People’s Choice Award for Best New Product of the Year. As top pest prevention experts since 2007, EarthKind has been featured in Martha Stewart Living, Women’s Health, HGTV, Better Homes & Gardens, and more. Learn more at https://www.earthkind.com and on social media:
FB: @EarthKindLiving https://www.facebook.com/earthkindliving
IG: @EarthKind.Living https://www.instagram.com/earthkind.living/
Twitter: @EarthKindLiving https://twitter.com/EarthKindLiving
Pinterest: @EarthKindLiving https://www.pinterest.com/EarthKindLiving/
YouTube: https://www.youtube.com/c/EarthKindLiving
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